Not every business benefits from the publication of a book. Sam Walton’s biography might grow his personal brand. but I doubt it did much to boost the profile of Wal-Mart.
However, for entrepreneurs in personal service industries like coaching, consulting, finance, and in caring professions, among others, writing (and publishing) a book can have a significant impact on their bottom line and expand their reach.
Clarity of Messaging
Whether you’re writing fiction or non-fiction, the reason you decide to write a book is because you have something to say. As an expert in your field, be it relationships, mindset, finances, surviving a chronic disease, or whatever the case may be, writing a book using your expertise, will focus your messaging. You may not get it perfect in the first draft, but as you edit, you will chisel down to the exact message you want your audience to know. That one thing is what you are best known for. Jeff Walker is known for his Product Launch Formula. James Clear is known for Atomic Habits. Arlene Dickenson is known for her communication style as a marketer.
Just as you narrowed down your niche for your business and began with one idea, having a clarity of message demonstrates your expertise in a genuine manner, and will resonate with your readers. They will learn and benefit greatly from that clarity.
Explore and Expand Your Expertise
Notice I didn’t say become an expert. You are already the expert in your field. It’s time to share that expertise with the world. And while you’re writing down all you know, teaching the intricacies and power of your signature system, you will likely need to do some research. Perhaps the history of a certain theory or practice will help your audience have greater understanding. Perhaps recent medical and scientific research supports your system, and moves it forward.
By doing this research and expanding your expertise, you set yourself up as the true authority in your field. As an authority in your field, more business opportunities will open up for you.
Broaden your Audience, Help more people
It ought to go without saying, that publishing a book will broaden your audience. Your clear message will resonate, your authority in the field will increase recommendations and referrals, all of which means you will reach more people with your message. The more people who read and recommend your book, the broader your audience becomes.
And while it would be wonderful if everyone could afford your coaching or consulting services, or travel to your business conferences, the vast majority of people who would benefit most from those services, do not have the means to do so. That doesn’t mean they shouldn’t be able to learn from you. That doesn’t mean they can’t benefit from your expertise. No, it isn’t going to be the same as in one of your higher priced programs or services, but it just might be what they need to get to the next level. When they get to that next level, they may well purchase your programs and recommend you to their friends and colleagues.
The Bottom Line
The biggest investment when it comes to writing a book, is the time it takes to write it. If you choose to publish it yourself, there financial cost of eiditing, printing, and publicity, falls to you. If you go with a traditional publisher, the only costs are those you choose to incur, such as hiring an editor before you submit the manuscript, and any additional publicity. Having said that the growth of your audience means book sales. Being the authority in your field opens more business opportunities. and having a clear, sharp message, is what hooks the readers and makes them fans.
Is it worth it?
If you’re leaning toward writing a book to grow your business, consider the following: Writing a book does take time, and as they say, time is money. Instead of thinking only of the time it takes to write as costing you, think of the benefits you will gain from writing and publishing. You will increase your reach, position yourself as the authority in your field, and other business opportunities will open to you.
If writing a book for your business is something you have been thinking about for a long time, now is the time to start writing. Be open to the growth and opportunities.
If you’re not sure how to start, check out my FREE course on what you need to start writing. By the end of the course you will have clarified your message, identified your audience, and written a few pages!